Privacy Policy

We may collect the following types of information when you interact with our services:

1.1 Personal Information You Provide

• Contact information, such as your name, email address, phone number, and shipping address
• Payment information, such as credit card details (processed through third-party payment processors)
• Account information, including username and password when you create an account
• Information you provide in communications with us, such as customer support inquiries
• Preferences and settings you provide, such as size preferences, style preferences, and marketing opt-ins

1.2 Information Collected Automatically

• Device information, such as your device type, operating system, and unique device identifiers
• Usage information, including pages visited, products viewed, and actions taken on our platforms
• Location information (with your consent), which may be derived from your IP address
• Cookies and similar tracking technologies, as described in Section 1.3
• Transaction information, including purchases made, order history, and return information

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and other tracking technologies to collect information about your interactions with our services. This includes:

• Session cookies to manage your current session on our platforms
• Persistent cookies to remember your preferences and settings
• Analytics cookies to understand how users interact with our services
• Marketing cookies to deliver personalized advertisements

You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect the functionality of our services.

We use the information we collect for the following purposes:

• Process and fulfill your orders, including shipping and delivery
• Provide customer support and respond to your inquiries
• Create and manage your account
• Personalize your experience, including product recommendations
• Communicate with you about your orders, account, and promotions
• Improve our products, services, and platforms
• Detect and prevent fraud and other unauthorized activities
• Comply with legal obligations
• Market our products and services, with your consent where required
• Buyer information obtained from third-party platforms will only be used for order fulfillment, customer support, and compliance purposes, and will not be used for marketing or promotional activities outside of those platforms.

For users in the European Union, we process your personal data based on the following legal bases as required by the General Data Protection Regulation (GDPR):

• Performance of a contract: To process and fulfill your orders and provide the services you request
• Legitimate interests: To improve our services, prevent fraud, and for internal business purposes
• Consent: For marketing communications and certain data collection activities, which you can withdraw at any time
• Legal obligation: To comply with applicable laws and regulations

When we rely on our legitimate interests, we ensure that these interests are balanced against your rights and freedoms. You have the right to object to processing based on our legitimate interests as described in Section 7.

We may share your information with the following categories of third parties:

4.1 Service Providers

We engage third-party service providers to perform functions on our behalf, such as:

• Payment processing (e.g., PayPal, Stripe)
• Shipping and delivery (e.g., FedEx, UPS)
• Data analysis and marketing services
• Customer service support

These service providers are only permitted to use your information to perform services on our behalf and are contractually obligated to protect your information.

4.2 Platform Partners

When you use our services on third-party platforms (Amazon, Shopify, eBay, Temu), we share necessary information with these platforms to facilitate transactions and comply with platform requirements.

For third-party platforms transactions, buyer data will be used strictly for order processing and after-sales service, in compliance with each platform's policies. We will not retain or use such data for unrelated purposes, including off-platform marketing.

4.3 Legal and Regulatory Disclosures

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas). We may also disclose your information to protect our rights, privacy, safety, or property, or that of our customers or others.

When using our services on the Temu platform, the following additional provisions apply:

• Your personal data will be shared with Temu in accordance with Temu's Privacy Policy and the Temu Seller Agreement
• Temu may collect and process your information directly when you interact with our store on their platform
• Order fulfillment and shipping information will be shared with Temu to ensure compliance with their service standards
• Customer reviews and ratings on Temu are subject to Temu's policies and may be shared between NGWORLD and Temu
• We comply with Temu' s requirements on data storage and localization, ensuring that personal data is processed in accordance with Temu' s regionalcompliance standards
• For transactions on Temu, payment processing is handled by Temu's designated payment processors

We recommend reviewing Temu's Privacy Policy to understand how they collect, use, and protect your information.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, tax, or accounting obligations. Specifically:

• Order information is retained for the period required by applicable local ad regulations to comply with tax and accounting requirements.
• Account information is retained as long as your account is active, and for a reasonable period thereafter
• Marketing information is retained until you opt out of marketing communications
• Information used for fraud prevention may be retained for longer periods as necessary
• For platform transactions (Amazon, eBay, Shopify, Temu), buyerdata is retained only as long as required for order fulfillment, dispute resolution, or legal obligations, and will not be stored longer than necessary.

When your information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

Depending on your location, you may have the following rights regarding your personal information:

7.1 Rights Under GDPR (EU Residents)

• Right to access: You may request access to the personal information we hold about you
• Right to rectification: You may request correction of inaccurate information
• Right to erasure: You may request deletion of your information in certain circumstances
• Right to restriction: You may request restriction of processing in certain circumstances
• Right to data portability: You may request a copy of your information in a structured format
• Right to object: You may object to processing based on our legitimate interests
• Right to withdraw consent: If we rely on your consent, you may withdraw it at any time

7.2 Marketing Choices

You may opt out of receiving marketing communications from us by:

• Clicking the "unsubscribe" link in marketing emails
• Updating your preferences in your account settings
• Contacting us at the address provided in Section 11

Please note that even if you opt out of marketing communications, we may still send you transactional communications related to your orders or account.

7.3 How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided in Section 11. We will respond to your request in accordance with applicable laws. We may require verification of your identity before processing your request to ensure the security of your information.

You also have the right to lodge a complaint with a supervisory authority, particularly in the EU member state where you reside, work, or where the alleged infringement occurred.

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

• Encryption of sensitive data, including payment information
• Secure server infrastructure and access controls
• Regular security assessments and updates
• Employee training on data protection practices
• Compliance with industry security standards
• Payment information is processed exclusively by PCI-DSS compliant paymenht processors (e.g.PayPal, Stripe, Temu Payments). We do not store complete credit card detain our servers
• All data transmissions are protected using TLS/SSL encryption

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security, and you provide information to us at your own risk.

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete such information.

If you believe that a child under 16 has provided us with personal information, please contact us using the information provided in Section 11.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy.

We encourage you to review this Privacy Policy periodically. Significant changes will be communicated to you through our services or by other means, such as email, as required by law.

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

• Email: admin@ngworld.co.uk
• Postal Address: Unit 45 Melchett Road, Kings Norton Business Centre, Birmingham, B30 3HP, GB
• Phone: +44 1212707288